Essential Benchmarks

Essential Benchmarks

Need to build a case to justify your marketing budget? Want to benchmark your campaigns against industry best practice? Trying to forecast the ROI on your activity?

Free guide full of vital statistics and best practice advice for B2B practitioners

Well look no further, you can find it all in our free B2B benchmarking guide that covers:

  • B2B marketing budgets – industry averages and breakdowns
  • Key performance gauges for outbound and inbound marketing tactics
  • Top tips and best practices to help boost your campaign performance

Tap the eye below to download the guide right now!

Winking eye graphic – B2B benchmarking guide





Crunching The Numbers


Author Photo

Paul Hewerdine

Strategy Partner

I head up the Strategy team at Earnest. I helped found Earnest, and I love a tricky brief and an ambitious client – and play my B2B marketing with a twist.