Helping a software provider to steal the show
Oracle
Campaigns Experiential
Helping a software provider to steal the show
As one of the sponsors of HR Tech Europe, Oracle – the HR and payroll software giant – wanted the lion’s share of conversation around the event, but they had limited time and budget to make it happen.
We devised a range of experiential tactics to drive delegate engagement during the event and beyond, including an invite-only dinner for HR bloggers and thought-leaders, a ‘selfie booth’ full of entertaining props that delegates could snap their pictures in and send directly to their social media platforms, and live-tweeted content and insights from the event throughout
Impact
4x more social reach than competitors
50+ one-to-one meetings
750+ qualified leads
Insight
When Senior HR leaders attend industry events they don’t want to be sold to – they want to feel inspired and welcome to join the conversation.
Idea
Approach each event as a strategic campaign that extends beyond the day itself, with a range of innovative pre, during and post-event tactics.
Innovation
Devising a range of ‘eventjacking’ activities, including a book signing by the conference’s number one thought leader at the Oracle stand.
“Earnest's energy and vision gave us an un-ignorable presence at the conference and in the minds of all attendees. They worked wonders to raise our profile across social media and cemented our position as thought leaders whilst driving real opportunities for sales.”
