Ideas + insight

B2B Insights
We like sharing what we’ve learned – from the industry, from our clients, or from the things we see in the world, especially when they give us a new way of tackling tricky B2B marketing challenges.

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needs

4 things B2B Marketers can learn from Malik the billboard bachelorMy favourite news story of 2022 so far is that of a British bachelor who has bought billboard space to try and find a bride.

Inspiration

4.5 min

You need to ask these 5 questions before a rebrandAcross almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?

B2B Insights

6 min

Objectives, outcomes, and outputs: getting the ‘O’s right in business marketingObjectives, outcomes and outputs are a major challenge in B2B marketing. Why are they a major challenge? Because they get mixed up far too often.

B2B Insights

5.5 min

How to get your CEO to invest in the brandAlong with everything else that’s been affected by the events of the past two years, you’ve probably noticed a change in your customer’s attitudes, preferences, and behaviours.

B2B Insights

2 min

Emerging from Covid: Does your brand still fit?

B2B brand launch: who is your most important audience?In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.

Inspiration

4 min

The robots are coming
…to helpAs robotics innovations and opportunities peak post-pandemic, fears of automation-driven job losses have re-appeared. What can providers do to show how robotics can best be applied to benefit businesses, and help rather than hinder their people?

B2B Insights

8.4 min

Throw out the rulebook: TikTok business marketing defies all conventionsMany B2B marketing managers now face a terrifying prospect: how to come up with impactful creative strategies on TikTok, a popular and lucrative platform which is defined by – brace yourself – young people.

B2B Insights

7.9 min

HR is having a moment – here’s how to make it lastAs the Royal Family’s HR department hits the headlines, the value of the function once again takes centre stage. It’s time vendors take advantage and help move it from backseat to boardroom.

B2B Insights

5.5 min

International Women’s Day: Celebrating the incredible achievements of women in B2BWelcome to our International Women’s Day virtual gallery, showcasing the achievements of inspiring women with whom we have produced exciting work with.

B2B Insights

3 min

5 ways to make your next ‘quick win’ a success‘Quick win’. The two words that strike fear in any agency. But sometimes a very necessary request.

B2B Insights

3 min

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