Ideas + insight

B2B Insights
We like sharing what we’ve learned – from the industry, from our clients, or from the things we see in the world, especially when they give us a new way of tackling tricky B2B marketing challenges.

5 steps to ‘quick win’ success‘Quick win’. The two words that strike fear in any agency. But sometimes a very necessary request.

B2B Insights

3 min

Three big trends at CES 2021Tech giants gathered from across the globe last week for the first all-digital Consumer Electronics Show, and going virtual certainly didn't kill the buzz.

B2B Insights

4 min

A B2B marketing manifesto for 2021B2B Marketing is as much about people as it is business. Always has been. Always will be.

Inspiration

6 min

12 things we predict to see more of from B2B marketers in 2021Despite a tough year, we've seen brands do lots of brilliant things in 2020. Based on the best inspiration that we've dug up on the World Wide Web, here are 12 things we expect to see more of from B2B marketing teams in 2021.

B2B Insights

6 min

Will 2021 be the year for B2B websites to come of age?Last week, I heard that our local toyshop is closing down. It’s an independent business and the staff are all lovely. Another sad example of the impact C-19 has had on small businesses. Or is it?

B2B Insights

4 min

CCS Insight Predicts: Trend watching – The rise and rise of the CloudIn the final part of our blog series, hot off the back of CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’, we explore the big trends in Cloud.

B2B Insights

5 min

CCS Insight Predicts: Trend watching – AI and a new age of Security and TrustHere’s part 2 in a blog series sharing some of the key insights and tech trends from CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’.

B2B Insights

4 min

Why cliches mean your content is being seen but not heard

CCS Insight Predicts: Trend watching – Remote work and collaborationThe shift to remote working as a result of the pandemic has had a fundamental impact on the way we work.

B2B Insights

4 min

New frontiers with LinkedIn storiesIt’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.

B2B Insights

4 min

Trend watching: What next for enterprise technology?This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:

B2B Insights

4 min

What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.

B2B Insights

8 min

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