43% and Rising
The essential podcast for women in marketing
How do women rise to the top in an industry built for men?
Beatrice Alabaster sits down with women who’ve risen into powerful roles – including Founders, Owners, CMOs, and CEOs – to talk about what it took to get there, and uncover the insights that will help you take your career higher.
Season 5
Isobel Cowell – Perfecting your personal brand
How do you build a brand around yourself?
Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old.
She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
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Valerie Trapunsky – Finding your delegation style
Valerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency side of marketing.
She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
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Charlotte Parks-Taylor – Making sustainable choices
Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.
She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.
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Larissa Vince – Balancing ambition with life
How do you get everything you want from life and work?
Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.
She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.
Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.
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Holiday Special 2024
The Strategals
How do women succeed in a working world designed by men?
There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.
Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.
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Season 4
Juliet Purcell – Finding your niche
How do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.
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Olivia Mae Hanlon – Bridging the digital skills gap
How do you guide young hires to greatness? Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires.
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Raina Roberts – Getting comfortable with discomfort
How do you become comfortable with discomfort at work?
Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work.
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Clair Heaviside – Creative culture-setting
How do you create a culture for creativity?
Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish.
Please note: due to some technical issues on our end, the audio quality is a little rough when our host, Beatrice, speaks. But Clair sounds perfect, and she’s the person you’ll want to hear from anyway!
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Olivia Day – Overcoming imposter syndrome
How do you ‘fake it til you make it’?
Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona.
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Maria Winn – Strength and self-confidence
How do you ease off yourself, when you’re a perfectionist at heart?
Maria Winn, CMO at Mitie, used her background in engineering to approach marketing as a science as well as an art. She talks with us about overcoming perfectionism, the importance of being commercially minded no matter your role, and how to feel comfortable as a woman in more traditional working environments.
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Cindy Gallop – Blowing up the ad industry
How do you think advertising can embrace the sex lives of its audiences’?
Cindy Gallop, Founder and CEO of Make Love Not Porn – the social sex sharing platform on a mission to revolutionise the porn industry, has had an action-packed career in some of the world’s biggest agencies. She talks with us about why advertising should stop being so prudish about sex and, in her words ‘to get the f**k out of a racist, misogynistic industry and start building our own businesses’.
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Season 3
Rebecca Morter – Adapting to opportunity
How do you know you’re still fulfilling your professional ambitions when life sends you in unexpected directions?
Rebecca Morter, Founder and CEO of Lone Design Club, talks about how she was able to pivot her career and business to stay ahead in a market of changing customer attitudes.
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Weiwei Xu – Curiosity and collaboration
How do you find more creative freedom when you have bills to pay?
Weiwei Xu, Founder of Sprout and Roller, talks about her experiences making the leap from college to the world of work, taking risks in her career path and finding her feet as a first-time founder.
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Claire Ferreira – Bringing your whole self to work
How do you bring your whole self to work when things at home are hard?
Claire Ferreira, Founder of Mums in Marketing, talks about how to overcome a confidence crisis and believe in your own abilities.
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Georgina Gilmore – Making workplaces work for you
How do you make the most of every challenge that comes your way?
Georgina Gilmore, Founder of The B2B Marketing Expert, talks about how to stick to your guns, silence the critics and stay confident about what you bring to the table.
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Kristy McCarley – Empathy and entrepreneurship
How do you ‘fake it til you make it’?
Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona.
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Season 2
Lucy White – Doing the work you love
How do you know when it’s time to take a risk?
Lucy White, Commercial Director of Luminary Bakery, talks with us about learning curves, new challenges and choosing work you’re passionate about.
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Zoe Scaman – Success through rebellion
How do you move forward when your industry drives you mad?
Zoe Scaman, founder of Bodacious strategy studio, talks about how she navigated industry misogyny to forge her own professional path.
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Maya Price – Leading with authenticity
How do you stand up for yourself and lead with empathy?
Maya Price, SAP Marketing Director for UK and Ireland, talks to us about gender, leadership and how to stay true to yourself in a high-pressure environment.
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Laurel Stark – The power of speaking up
How do you create change where it doesn’t feel welcome?
Laurel Stark, Creative Director of The Sims and co-founder of Next Creative Leaders, talks to us about allyship and amplifying underrepresented voices.
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Season 1
Isobel Sita-Lumsden – From B2C to B2B
Isobel Sita-Lumsden, Head of B2B Marketing Europe at TikTok, talks to us about tackling early career choice uncertainty, making the move from B2C to B2B, and how to be brave and take on new opportunities.
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Stephanie Cunningham – The importance of resilience
We talk with Stephanie Cunningham, Industry Marketing Manager and Global Business Marketing at Facebook, about how she discovered her career passion through an industry placement, the value of networking, and how she maintained her self-belief in a tough job market.
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Jona Doda – Social impact and Fintech
Jona Doda, Head of Marketing at RentProfile, joins us to discuss her winning combination of creativity, empathy and entrepreneurship to drive social impact in a fast-paced Fintech environment.
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Would you like to be our next guest?
If you – or someone you know – would like to join us on the podcast to talk about your experiences on the way up, we’d love to hear from you. Go ahead and tap the button below and let's get a date in the diary.
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