Galaxy Note8 ‘Big+Small’: The European launch

Samsung
Galaxy Note8 ‘Big+Small’: The European launch

5 min
SHORT ON TIME? You can read a 30 second version here >

Everyone knows Samsung.

Chances are, if you haven’t got one of those iThingies in your pocket, you have a Samsung Galaxy smartphone.

Either way, you’ll know they’re capable of the many mini miracles we depend on our smartphones to provide.

As an established mega-brand in consumer electronics, Samsung had brought Earnest in to help them build their credentials in the business space.

We’d already worked with them on the European B2B launch of the groundbreaking Galaxy S8, with rich and wide-ranging content that established Samsung’s thought leadership in business tech.

The approach worked. So when Samsung wanted to launch their next generation device, the Galaxy Note8, we knew what to do:

Create a ‘next generation campaign’, building on previous success.

The Note8’s campaign message was

Earnest Agency - Galaxy Note8 ‘Big+Small’: The European launch

This got us thinking about scale, and how businesses of different sizes approach technology.

So our campaign theme was born.

Big + Small:

how to do bigger things in business.

We engaged CCS Insight to get the ball rolling with a detailed report.

Cover of the 'Big + Small' report, created to promote the launch of the Samsung Galaxy Note8 Interior spread from the 'Big + Small' report, created to promote the launch of the Samsung Galaxy Note8 Interior spread from the 'Big + Small' report, created to promote the launch of the Samsung Galaxy Note8 Interior spread from the 'Big + Small' report, created to promote the launch of the Samsung Galaxy Note8 Interior spread from the 'Big + Small' report, created to promote the launch of the Samsung Galaxy Note8

And expanded the conversation with a live panel debate at The Gherkin.

This event brought together senior leaders of big and small businesses, revealing their views and experiences of the report’s five key themes.

The report and event highlighted many issues, providing an opportunity for Samsung to offer insights into how businesses of any size can be more productive and ‘Do bigger things.’

We created two videos, capturing a day in the life of real people from real businesses - big and small. The films brought to life the many ways in which the Galaxy Note8 can help people ‘Do bigger things’ every day.

We completed the suite of campaign assets with a host of inbound and outbound content; including a demand generation toolkit, social media activity, and marketing and sales enablement content.

Sales advisor 'battlecard' to support the launch of the Samsung Galaxy Note8

This was a true case of “Doing bigger things” in B2B.

“Earnest did a fantastic job with this pan-European Note8 launch. It has set the gold standard for any future B2B work and we are extremely happy with the quality of the outputs.”

Maxime Guirauton

IM Marketing Director,
Samsung Europe