Digital
B2B digital marketing is a core component in every campaign and brand brief the agency delivers, whether it’s for B2B lead generation, awareness or delivering better customer experiences (CX) online.
Our in-house digital team at Earnest delivers both front and back-end development, with a strong focus on B2B Apps, UX, Marketing Automation and Analytics.
Our digital process
Analysis
Scoping
We begin any digital project by setting objectives and determining high level business goals.
Analytics
We study our clients’ analytics using:
- Google Analytics
- Adobe Analytics
User Experience
We run UX workshops with our clients to map user journeys based on different scenarios and use cases.
Planning
Information architecture
Sitemaps are then created, considering navigation and user flows.
Wireframes
Wireframes are sketched to illustrate:
- Basic on-page content
- Functionality
- Information hierarchy and layout
SEO and inbound strategy
We design landing pages pages to consider:
- Technical SEO
- Target keywords based on search volumes
Design & copy
Web design
- Template and page designs
- Static HTML / CSS / Javascript prototypes
- Digital style guides
Web copy
- On-page copy (considering SEO target keywords)
- Thought leadership pieces
- News and blogs
Build
Web development
Our CMS of choice is WordPress, which we use to build custom themes.
Rich media content creation
- Video production
- Animation
- Photography
- Infographics
Post-launch
Increase traffic
We implement our targeted inbound strategies using the following channels:
- Google Adwords
- Display ads
- Marketing emails
Marketing automation
We track conversions and improve nurture journeys using clients’ existing MA systems such as:
- Hubspot
- Pardot
- Mailchimp
Conversion optimisation
We use optimisation tools such as Google Optimise to run A/B tests.
