B2B digital marketing is a core component in every campaign and brand brief the agency delivers, whether it’s for B2B lead generation, awareness or delivering better customer experiences (CX) online.

Our in-house digital team at Earnest delivers both front and back-end development, with a strong focus on B2B Apps, UX, Marketing Automation and Analytics.

Our digital process


Illustration of a rolled up tape measure • Digital Marketing Services • Earnest


We begin any digital project by setting objectives and determining high level business goals.


We study our clients’ analytics using:

  • Google Analytics
  • Adobe Analytics

User Experience

We run UX workshops with our clients to map user journeys based on different scenarios and use cases.


Illustration of two map location indicators, joined by a dotted line • Digital Marketing Services • Earnest

Information architecture

Sitemaps are then created, considering navigation and user flows.


Wireframes are sketched to illustrate:

  • Basic on-page content
  • Functionality
  • Information hierarchy and layout

SEO and inbound strategy

We design landing pages pages to consider:

  • Technical SEO
  • Target keywords based on search volumes

Design & copy

Illustration of a light bulb with a brain inside it • Digital Marketing Services • Earnest

Web design

  • Template and page designs
  • Static HTML / CSS / Javascript prototypes
  • Digital style guides

Web copy

  • On-page copy (considering SEO target keywords)
  • Thought leadership pieces
  • News and blogs


Illustration of a cardboard box with its top panels open • Digital Marketing Services • Earnest

Web development

Our CMS of choice is WordPress, which we use to build custom themes.

Rich media content creation

  • Video production
  • Animation
  • Photography
  • Infographics


Illustration of a magnifying glass looking at statistical data • Digital Marketing Services • Earnest

Increase traffic

We implement our targeted inbound strategies using the following channels:

  • Google Adwords
  • Display ads
  • Marketing emails

Marketing automation

We track conversions and improve nurture journeys using clients’ existing MA systems such as:

  • Hubspot
  • Pardot
  • Mailchimp

Conversion optimisation

We use optimisation tools such as Google Optimise to run A/B tests.

Our digital work

Our digital insight