The world of B2B influencers has spread well beyond the likes of Gartner and Forrester analytical reports.
B2B brands can now engage with subject matter experts and opinion formers around the world – and we know exactly how to do just that.
The Earnest B2B Influencer programme is designed to help you tap into a world of amplification and reach in a structured and managed way. That’s no small thing when a B2B influencer programme can boost the ROI of an existing campaign by five times.
Influencer marketing spend has increased by 70% year-on-year.
9 out of 10 marketers consider influencers comparable or superior in ROI to other popular marketing tactics.
57% of B2B marketers say influencer content outperforms their own brand content.
B2B influencer marketing isn’t about thinly-veiled media buys for flat tummy teas and exercise bikes. It’s a very different beast than the ‘pay to play’ B2C models – and it’s all the better for it.
It’s about finding people whose interests genuinely align with a brand, and developing mutually beneficial marketing relationships with them.
At Earnest, we’ve developed a solid process through our work with B2B influencers and our clients. It’s valuable and low-risk, while still keeping the brand’s ethos. We agree specific goals with you, manually validate potential individuals, and then connect to create trustworthy campaigns that resonate with the brand and influencer’s audience.
The Earnest B2B Influencer programme delivers insight over irrelevant ads. Next-level targeting over noise. Killer content over click-bait. And, most importantly, results.
65% of business buyers prefer credible content from influencers
69% of B2B marketers say influencers are effective at attracting prospective clients
91% of business buyers say they are most influenced by word of mouth