Vodafone
Supporting people’s return to the workplace with IoT technology

Vodafone
Supporting people’s return to the workplace with IoT technology

Vodafone wanted to fast-track its heat-detecting IoT device to support the British people’s return to the workplace after months of uncertainty in lockdown.

We developed all the assets needed to support its successful launch, including website copy and emails to customers, as well as the information the sales team needed to know in simple, straightforward language.

By enabling an early launch for a much-needed solution, Vodafone now has a pipeline opportunity worth millions and has also been able to support many businesses returning to work – including a major premiership sports club facility.

£7.4m

pipeline opportunity

£595k

total contract value

Snapshot of various marketing assets for the Vodafone Heat Detection Camera Launch • Earnest B2B Agency

Insight
With the relaxing of the UK’s Covid-19 lockdown measures, businesses are starting to consider their strategy of how to have staff and customers return to the workplace safely.

Idea
Convey the benefits of the Heat Detection Camera solution to customers and prospects, emphasising its ease of use, ability to bring peace of mind, and assurance from a leading smart surveillance provider.

Innovation
Vodafone fast-tracked the solution launch to market to respond to business needs in the UK. In turn, we turned around marketing assets in record time to make it happen. From customer-facing web and social content to a suite of sales enablement tools, we made sure everything was ready in time.

Impact
In the first two months of its launch, the Heat Detection Camera solution has a pipeline opportunity of £7.4 million and a total contract value of £595k. Customers include premiership rugby club Wasps at their Broadstreet training facility to allow for their return to non-contact training.

Visualisation of the Vodafone Heat Detection Camera landing page on a desktop computer screen | Vodafone Heat Detection Camera Launch • Earnest • B2B Agency
Visualisation of a Vodafone Heat Detection Camera email on a tablet screen | Vodafone Heat Detection Camera Launch • Earnest • B2B Agency
Snapshot of brochure pages for the Vodafone Heat Detection Camera Launch • Earnest B2B Agency
Visualisation of the Vodafone Heat Detection Camera information page on a laptop screen | Vodafone Heat Detection Camera Launch • Earnest • B2B Agency
£7.4m

pipeline opportunity

£595k

total contract value