Global rebrand

RR Donnelley
Global rebrand

RR Donnelley
Global rebrand

RR Donnelley, one of the world’s largest organisations, asked us for a rebrand that captures its breadth, depth and diversity within a single unifying brand – that every single one of their 59k employees can be proud of.

Our repositioning programme did exactly that. Focused around the flexibility of the ‘D’ icon, the new identity can be owned by anyone, across all departments.

RR Donnelley – booklets featuring the new branding, created by Earnest
RR Donnelley – booklet stack featuring the new branding, created by Earnest
RR Donnelley – booklet stack featuring the new branding, created by Earnest
RR Donnelley – brochure interior featuring the new branding, created by Earnest
RR Donnelley – booklet interior featuring the new branding, created by Earnest
RR Donnelley – booklet interior featuring the new branding, created by Earnest
RR Donnelley – booklet interior featuring the new branding, created by Earnest
RR Donnelley – booklet interior featuring the new branding, created by Earnest
RR Donnelley – example of rebranded graphics style, created by Earnest
RR Donnelley – new brand illustration style, created by Earnest RR Donnelley – new brand illustration style, created by Earnest
RR Donnelley – new brand illustration style, created by Earnest
RR Donnelley – booklets, designed by Earnest
RR Donnelley – booklet interior, designed by Earnest
RR Donnelley – booklet interior, designed by Earnest
RR Donnelley – booklet covers and interiors, designed by Earnest
RR Donnelley – booklet interior, designed by Earnest
RR Donnelley – website visualisation featuring the new branding, designed by Earnest