Global rebrand

RR Donnelley
Global rebrand

RR Donnelley
Global rebrand

RR Donnelley, one of the world’s largest organisations, asked us for a rebrand; to capture its breadth, depth and diversity in a single unifying brand that each of their 59,000 employees could be proud of.

Our repositioning programme did exactly that. Focused around the flexibility of the ‘D’ icon, the new identity could be owned by anyone, across all departments.