Alumni reunion rebrand

London Business School
Alumni reunion rebrand

London Business School
Alumni reunion rebrand

London Business School (LBS) is Europe’s number one business school, providing world-class education to over 11,000 students.

We were asked to refresh the campaign for the annual Alumni Reunion and engage former students like never before, encouraging their attendance from around the world.

Likening the Alumni to brightly coloured birds returning to the family nest, we used heartfelt writing and stirring visuals to tug on the heart-strings of each Alumnus.

London Business School banner with multicoloured birds floating near a single tree branch and text: 'The family's getting together' in calligraphy style • Alumni reunion rebrand

We then rolled the creative and messaging out across all forms of correspondence, including DM, emails, reunion website and the event itself.

London Business School DM with a flying bird and calligraphy writing: You've gone far • Alumni reunion rebrand
London Business School DM with multicolour birds and calligraphy writing: It's time you came back • Alumni reunion rebrand
London Business School DM with multicolour birds, a tree and copy • Alumni reunion rebrand
London Business School website with multicolour birds, a tree branch illustrations • Alumni reunion rebrand
Multicolour birds flying • Alumni reunion rebrand
London Business School logo with purple winged bird flying • Alumni reunion rebrand
Largest

reunion event to date

+500%

increase in number of gifts to the school

+42%

increase in social reach