Global launch campaign

Kaspersky Lab
Global launch campaign  :  :  :

Kaspersky Lab
Global launch campaign
 :  :  :

The launch of Kaspersky Endpoint Security for Business was the largest in Kaspersky’s B2B history.

Our light-trail visual brought ‘See it. Control it. Protect it’ to life across websites, events, social media and co-marketing channels.

The results: After rollout across 40 countries in 18 languages, and hundreds of localised campaign assets, Kaspersky received 77,000 responses, and most importantly a $38m pipeline.

Press advertisement visualisation in airport – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Press ad for global campaign – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Press ad for global campaign – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Press ad for global campaign – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky – new website visualisation featuring campaign branding, by Earnest
New Kaspersky website visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky website visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky blog visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky Facebook page visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky – online ads, by Earnest
Kaspersky – online ads, by Earnest
Kaspersky – online ads, by Earnest
77,000

responses

$38m

pipeline