Kaspersky Lab
Being the brand that inspires problem-solvers

Kaspersky Lab
Being the brand that inspires problem-solvers

Kaspersky, the multinational cybersecurity and anti-virus provider, was preparing for their largest ever B2B product launch with Kaspersky Endpoint Security for Business.

We created a lead gen campaign that also had the built-in longevity to carry on post-launch, and included online and offline ads, emails, web banners, event stands, channel partner assets, content pieces and campaign guidelines.


11,000

BANT qualified leads

$38m

pipeline

100%

increase in audience awareness

Press advertisement visualisation in airport – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest

Insight
Security goes far beyond the walls of a business, and IT departments want to show their value and be in control.

Idea
We brought an intangible solution to life with an empowering message for Kaspersky’s audience “See it, control it, protect it. With Kaspersky, now you can”.

Innovation
Going on the road prior to launch to run workshops and pre-campaign and immersion sessions to increase internal uptake and engagement.

Impact
11,000 BANT qualified leads
€13m pipeline
100% increase in audience awareness

Press ad for global campaign – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Press ad for global campaign – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Press ad for global campaign – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky – new website visualisation featuring campaign branding, by Earnest
New Kaspersky website visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky website visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky blog visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky Facebook page visualisation – image from 'Kaspersky Endpoint Security for Business' global launch campaign by Earnest
Kaspersky – online ads, by Earnest
Kaspersky – online ads, by Earnest
Kaspersky – online ads, by Earnest
11,000

BANT qualified leads

$38m

pipeline

100%

increase in audience awareness