New brand. New identity.

IRIS
New brand. New identity.  :  :  :

IRIS
New brand. New identity.
 :  :  :

IRIS is the leading provider of accountancy and payroll software to the UK market. However, its brand was in need of a refresh amid a rise in cloud-based competition.

Our main challenge was to condense the nine separate brands IRIS had acquired over the years into one unified, fresh and modern design. Using a three colour palette, we created a clean and simple logo that was flexible and adaptable across all communications.

IRIS logo • New Brand New Identity
IRIS logo with dark blue background • New Brand New Identity
IRIS Website on iMac Screen • New Brand New Identity
IRIS Website, Cloud Solutions Section on iMac screen • New Brand New Identity
IRIS datasheets • New Brand New Identity
IRIS App icons • New Brand New Identity
IRIS New Brand Stationery • New Brand New Identity
IRIS Press Advert • New Brand New Identity
IRIS 2 page magazine spread with new branding • New Brand New Identity
IRIS two page magazine spread with new branding • New Brand New Identity
IRIS double page magazine spread with new branding • New Brand New Identity
37%

increase in website traffic

400%

increase in eComms sales