IRIS is the leading provider of accountancy and payroll software to the UK market. However, its brand was in need of a refresh amid a rise in cloud-based competition.
Our main challenge was to condense the nine separate brands IRIS had acquired over the years into one unified, fresh and modern design. Using a three colour palette, we created a clean and simple logo that was flexible and adaptable across all communications.
increase in website traffic
increase in eComms sales