The Google Partners initiative was launched to give a lift to ambitious search and media agencies looking to boost their knowledge of AdWords, create more effective campaigns and become certified partners.
We devised the Google Partners Adventure – a multi-channel competition-based campaign – to raise awareness, drive sign-ups and create a sense of community amongst the participating agencies.
revenue increase year-on-year
agencies signed up
increase in social media engagement
Through a combination of DM pieces, a microsite, emails and fun activities (including a hot air balloon selfie challenge) we created a charming and cohesive journey, delivering a 185% increase in revenue, a 400% increase in sign-ups along the way.