Google Partners Adventure

Google
Google Partners Adventure

Google
Google Partners Adventure

The Google Partners initiative was launched to give a lift to ambitious search and media agencies looking to boost their knowledge of AdWords, create more effective campaigns and become certified partners.

We devised the Google Partners Adventure – a multi-channel competition-based campaign – to raise awareness, drive sign-ups and create a sense of community amongst the participating agencies.

Photo of a physical mailout for the Google Partners 'Adventure' campaign by Earnest
Mailout content for the Google Partners 'Adventure' campaign by Earnest
Detailed look at the mailout content for the Google Partners 'Adventure' campaign by Earnest

Through a combination of DM pieces, a microsite, emails and fun activities (including a hot air balloon selfie challenge) we created a charming and cohesive journey, delivering a 185% increase in revenue, a 400% increase in sign-ups along the way.

Website for the Google Partners 'Adventure' campaign by Earnest
300%

revenue increase year-on-year

600+

agencies signed up

+55%

increase in social media engagement