How do you create a brand campaign that tickles techies?

EVO Payments
How do you create a brand campaign that tickles techies? B2B Brave Awards : Best Content-Driven Digital Experience

EVO Payments
How do you create a brand campaign that tickles techies?
B2B Brave Awards : Best Content-Driven Digital Experience

EVO was small, and new. They needed to make an impact, fast.
This meant turning the creative dial up to 11 – at least.

We helped EVO Payments International (EVO) to make an unmissable entrance into the UK market with a campaign that amused and engaged their target audience of software developers – enough to persuade them to consider partnering with EVO and providing a channel to market.

EVO campaign website • Work by Earnest Agency
EVO campaign email • Work by Earnest Agency

EVO are geeks: developing payments software that's incorporated into bigger, more complex solutions. So we portrayed them as uber-geeks – creating a cast of comically nerdy characters to front the brand and make the target audience feel cool.

EVO meet the team campaign design, with three nerds smiling at the camera, one adjusting his bowtie • work by Earnest Agency

We developed a content rich campaign consisting of an integrated mix of marketing and sales support materials – all written from the tone of voice of our characters.

EVO campaign guide featured on iPad • Work by Earnest Agency
EVO campaign guide featured on iPad • Work by Earnest Agency
EVO campaign email banner • Work by Earnest Agency
EVO campaign social media post • Work by Earnest Agency
EVO campaign blog post • Work by Earnest Agency
EVO campaign social media post 2 • Work by Earnest Agency
EVO client quote • Earnest Agency
5,989

engagements

17:1

ROI