Small businesses represent a huge opportunity for brands. But, despite good intentions, marketers are still failing to realise the true commercial potential and win the hearts and minds of small business customers.
With this in mind, we’ve launched Think Small – an ever expanding set of insights, resources and real stories exploring how small businesses really buy.
Check out the new site: think-small.business and download the new Think Small guide we’ve created, based on research conducted in partnership with Imperial College, London (no form fill necessary).
As a starter for ten, we’ve also created a new slideshare:
This summer, Earnest will embark on a first of its kind two-week Think Small tour of the UK with the aim of meeting small business owners based in different industries across the nation and sharing the insights along the way.
Until then, we’re keen to keep adding to Think Small to continue to increase its usefulness to marketers everywhere. As such, if you have any great resources, research or case examples you’d love to share, they’ll be kindly received.