Earnest recruits five new humdrum-busters

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Earnest recruits five new humdrum-busters

It’s been a busy few months, what with five new clients joining the good ship Earnest.

"At Earnest, no matter what level you are, or area of expertise you have, everyone’s opinion is equal and listened to."

So busy we’ve had to get some more hands on deck.

They’re a curious bunch who bring a wide range of skills and all have one thing they have in common – they all share our passion for chasing the humdrum out of B2B marketing.

Therefore, without further ado, it is our sincere pleasure to introduce you to…

Rahul Savadia – Planner

1. What’s surprised you the most since joining Earnest?
Everyone knows how to argue nicely. And all the free cereal – there are more cereals than I knew were in production.

2. How are you going to help our clients chase out the humdrum?
As a planner, part of my role involves checking out the kind of humdrum our client’s competitors are churning out – then making sure our clients don’t go near that kind of stuff.

3. What was your proudest moment before joining Earnest?
In a past life as a management consultant, I updated a whole office’s computers to Windows 7.

4. Tell us an interesting fact about yourself:
Neither I, nor any of the men in my family, have the sense of smell.

5. How would your fondest acquaintance describe you in three words?
Two bushy eyebrows.

6. Outside of office hours, what personal achievement are you proudest of?
My extensive collection of Spotify playlists.

Rob Pisacane – Senior Planner

1. What’s surprised you the most since joining Earnest?
Just how well thought out everything is – from the biggest campaigns to the smaller Earnest Labs initiatives. They all get the same meticulous treatment.

2. How are you going to help our clients chase out the humdrum?
As a planner, my role is all about reframing business challenges and taking a wider view – thinking laterally and drawing inspiration from unexpected sources. Making sure campaigns stand out, but are never ‘out there’ just for the sake of it.

3. What was your proudest moment before joining Earnest?
I helped launch BBC Good Food’s first skill on Amazon’s AI assistant, Alexa. The project broke new ground and it was great to launch something genuinely useful and commercially viable.

4. Tell us an interesting fact about yourself:
My first paid job was as a civil war re-enactor at a National Trust property. I spent a summer bursting out of a barn shouting about cannons.

5. How would your fondest acquaintance describe you in three words?
Always demanding descriptions.

6. Outside of office hours, what personal achievement are you proudest of?
I cycled across the alps earlier this year. It was really hard but incredibly beautiful.

Shakirat Ojo-Oniyun (aka Lolly) – Client Executive

1. What’s surprised you the most since joining Earnest?
The casual atmosphere and camaraderie! All the Earnest events are really enjoyable.

2. How are you going to help our clients chase out the humdrum?
Working in client services is about building strong relationships – once clients trust you, they’re much more open to trying new things.

3. What was your proudest moment before joining Earnest?
I did the voiceover for Lolly’s Big Day Out, part of a marketing campaign for Big Bus Tours. It didn’t exactly make me a YouTube star, but it went down well internally.

4. Tell us an interesting fact about yourself:
Technically speaking, I’m an honorary chief of a very small village in Nigeria, and some kind of princess, also on my Nigerian side. (Though I’m sure every Nigerian is related to ‘royalty’ in some way!)

5. How would your fondest acquaintance describe you in three words?
Bubbly, caring, bossy.

6. Outside of office hours, what personal achievement are you proudest of?
My Psychology BSc. It was a hard few years!

Sam Glover – Client Manager

1. What’s surprised you the most since joining Earnest?
How collaboratively all the different departments work together. Seems seamless!

2. How are you going to help our clients chase out the humdrum?
Encouraging our clients to invest 10% in Earnest Labs, to apply the latest tech, thought leadership or practices to their business to keep them at the forefront of their field.

3. What was your proudest moment before joining Earnest?
Devising and delivering a fully integrated campaign that connected two disparate audiences. It led to new partnerships and huge ROI for our client.

4. Tell us an interesting fact about yourself:
I performed in a song-writing competition in London and came fourth – but then sold the song to a music licensing company.

5. How would your fondest acquaintance describe you in three words?
Musical. Friendly. Coffee-fiend. (Coffiend if you will. I love coffee.)

6. Outside of office hours, what personal achievement are you proudest of?
Performing the first-dance song at a close friend’s wedding. Nerve racking to say the least!

Ollie Rone-Clarke – Senior Creative

1. What’s surprised you the most since joining Earnest?
That no matter what level you are, or area of expertise you have, everyone’s opinion is equal and listened to.

2. How are you going to help our clients chase out the humdrum?
Working in the creative team means looking at each brief from a different perspective. Sometimes achieving the client’s goals involves going off-brief and doing something they may not have thought of.

3. What was your proudest moment before joining Earnest?
Many years ago I was asked to do an opinion piece for Grafik magazine (back when it was print) – it was amazing, as it was the first time I had something ‘officially’ published.

4. Tell us an interesting fact about yourself:
In my second year at uni I received an International Society of Typographic Designers (ISTD) award – the first time it had been awarded to a second-year student.

5. How would your fondest acquaintance describe you in three words?
Likes colouring in.

6. Outside of office hours, what personal achievement are you proudest of?
My wife and I bought a house and are currently doing it up.