Earnest recruits five new humdrum-chasers

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Earnest recruits five new humdrum-chasers

It’s been a busy few months, what with five new clients hopping on board.

"At Earnest, no matter what level you are, or area of expertise you have, everyone’s opinion is equal and listened to."

So busy we’ve had to get some more hands on deck.

They’re a curious bunch who bring wide-ranging skills (narrow-ranging skills don’t cut it at Earnest).

But there’s one thing they have in common – they’re all dead set on chasing the humdrum out of B2B marketing.

Newbies, you’re going to fit right in.

Without further ado, it’s our pleasure to introduce…

Rahul Savadia – Planner

1. What’s surprised you most about Earnest?
Everyone knows how to argue nicely. And all the free cereal – there are more cereals than I knew were in production.

2. Earnest is all about chasing out the humdrum. How can your role help clients chase humdrum the hell out?
As a planner, part of my role involves checking out the kind of humdrum our client’s competitors are churning out – then making sure our clients don’t go near that kind of stuff.

3. Your proudest moment, before joining Earnest?
In a past life as a management consultant, I updated a whole office’s computers to Windows 7. But eventually I had to leave the glamour behind me.

4. One interesting(ish) fact about yourself?
Neither I, nor any of the men in my family, have the sense of smell.

5. How would your best mate describe you in three words?
Two bushy eyebrows.

6. Outside of work, what are you most proud of?
My extensive collection of Spotify playlists.

Rob Pisacane – Senior Planner

1. What’s surprised you most about Earnest?
Just how well thought out everything is – from the biggest campaigns to the smaller Earnest Labs initiatives. They all get the same meticulous treatment.

2. How can your role help clients chase humdrum the hell out?
As a planner, my role is all about reframing business challenges and taking a wider view – thinking laterally and drawing inspiration from unexpected sources. Making sure campaigns stand out, but are never ‘out there’ just for the sake of it.

3. Your proudest moment, before joining Earnest?
I helped launch BBC Good Food’s first skill on Amazon’s AI assistant, Alexa. The project broke new ground and it was great to launch something genuinely useful and commercially viable.

4. One interesting(ish) fact about yourself?
My first paid job was as a civil war re-enactor at a National Trust property. I spent a summer bursting out of a barn shouting about cannons.

5. How would your best mate describe you in three words?
Always demanding descriptions.

6. Outside of work, what are you most proud of?
I cycled across the alps earlier this year. It was really hard but incredibly beautiful.

Shakirat Ojo-Oniyun (aka Lolly) – Client Executive

1. What’s surprised you most about Earnest?
The casual atmosphere and camaraderie! All the Earnest events are really enjoyable.

2. How can your role help clients chase humdrum the hell out?
Working in client services is about building strong relationships – once clients trust you, they’re much more open to trying new things.

3. Your proudest moment, before joining Earnest?
I did the voiceover for Lolly’s Big Day Out, part of a marketing campaign for Big Bus Tours. It didn’t exactly make me a YouTube star, but it went down well internally.

4. One interesting(ish) fact about yourself?
Technically speaking, I’m an honorary chief of a very small village in Nigeria, and some kind of princess, also on my Nigerian side. (Though I’m sure every Nigerian is related to ‘royalty’ in some way!)

5. How would your best mate describe you in three words?
Bubbly, caring, bossy.

6. Outside of work, what are you most proud of?
My Psychology BSc. It was a hard few years!

Sam Glover – Client Manager

1. What’s surprised you most about Earnest?
How collaboratively all the different departments work together. Seems seamless!

2. How can your role help clients chase humdrum the hell out?
Encouraging our clients to invest 10% in Earnest Labs, to apply the latest tech, thought leadership or practices to their business to keep them at the forefront of their field.

3. Your proudest moment, before joining Earnest?
Devising and delivering a fully integrated campaign that connected two disparate audiences. It led to new partnerships and huge ROI for our client.

4. One interesting(ish) fact about yourself?
I performed in a song-writing competition in London and came fourth – but then sold the song to a music licensing company.

5. How would your best mate describe you in three words?
Musical. Friendly. Coffee-fiend. (Coffiend if you will. I love coffee.)

6. Outside of work, what are you most proud of?
Performing the first-dance song at a close friend’s wedding. Nerve racking to say the least!

Ollie Rone-Clarke – Senior Creative

1. What’s surprised you most about Earnest?
That no matter what level you are, or area of expertise you have, everyone’s opinion is equal and listened to.

2. How can your role help clients chase humdrum the hell out?
Working in the creative team means looking at each brief from a different perspective. Sometimes achieving the client’s goals involves going off-brief and doing something they may not have thought of.

3. Your proudest moment, before joining Earnest?
Many years ago I was asked to do an opinion piece for Grafik magazine (back when it was print) – it was amazing, as it was the first time I had something ‘officially’ published.

4. One interesting(ish) fact about yourself?
In my second year at uni I received an International Society of Typographic Designers (ISTD) award – the first time it had been awarded to a second-year student.

5. How would your best mate describe you in three words?
Likes colouring in.

6. Outside of work, what are you most proud of?
My wife and I bought a house and are currently doing it up.