4 in 10 businesses looking to switch banks
The uncertainty of the last few months has led to caution amongst many marketers – the financial services sector included.
However, with 4 in 10 businesses looking to switch banks following the treatment they’ve received during Covid-19, it’s clear that now is the time to act for banks looking to grow.
Our Open Minded Banking report revealed how banks can start taking advantage of that opportunity.
But doing so requires an agency partner who understands:
-Small business audiences
-Marketing financial services products
-Creative, impactful campaigns
Luckily, we’ve had plenty of experience with all three.
Case Studies
Mastercard
The challenge
Mastercard needed help elevating their story from products and solutions into thought leadership that captured people’s imagination.
The Solution
We took a road trip around the UK to interview SMB owners all over the country. Then we shaped our findings into this microsite which is full of insights to help you win small business hearts and minds.
How it can help you:
Marketing to small business is all about empathy and relevance – and our Think Small insights help you put a more human face on your campaigns, messaging and experiences. We even run Think Small sessions to help align marketing & sales teams on the best approach to their small business customers.
Think Small
The challenge
We saw that a lot of B2B marketing wasn’t landing with small businesses. It was condescending, one-size-fits-all, and utterly uninspiring.
The Solution
We took a road trip around the UK to interview SMB owners all over the country. Then we shaped our findings into this microsite which is full of insights to help you win small business hearts and minds.
How it can help you:
Marketing to small business is all about empathy and relevance – and our Think Small insights help you put a more human face on your campaigns, messaging and experiences. We even run Think Small sessions to help align marketing & sales teams on the best approach to their small business customers.
Samsung
The challenge
Samsung wanted to engage small business audiences for the launch of its Galaxy Note 8 in Europe.
The Solution
We developed a content marketing campaign driven by the idea that large and small businesses can learn a lot from each other. We commissioned a research report, hosted a panel debate, and also created two short films that documented two very different businesses using the Galaxy Note 8 to ‘Do Bigger Things’.
How it can help you:
We go beyond simply launching a product, and use creativity and engaging thought leadership to cut through corporate jargon and get to the heart of what really matters to small businesses.
What our clients say
Laura Ongaro, Fiserv
“Earnest TOTALLY live up to their well deserved reputation. Incredible creative work, the ability to listen well and translate that into activities that nail the brief and just as importantly they are lovely people who know how to laugh as much as they get marketing.”
Julia Scott, Microsoft
"We really enjoyed working with the team, they listened, gathered the right information, knew our business and understood our customer challenges to create relevant marketing and seller materials to leverage throughout the customer journey."
Georgia Kandrettis, Vodafone
"Earnest are a fantastic agency to work with. They're an extremely welcoming team and it's clear how well they work together from the pieces of work that they produce. I would definitely recommend them to any company."
We'd love to hear from you!
If you are wondering how we can help you grow your small business customer base, drop an email or book a 15 minute chat with us.