Ideas + insight

Vital Stats
Keeping up can be hard – that’s why Earnest has brought all the facts and stats together from across the B2B marketing industry to paint a picture of what’s really going on out there.

Crunching the YouTube social media marketing numbers81% of B2B marketers value YouTube as an advertising platform, but only 51% of B2B Marketers use Youtube to promote their products and services.

Crunching The Numbers

5 min

The only B2B stats you’ll ever need (plus some shockers)What are B2B buyers really thinking?

Vital Stats

5 min

Have hearts and minds been forgotten?Business people are human too.

Vital Stats

4 min

Bring your sales back from the deadAbout five years ago, Daniel Pink penned a book called To sell is human, in which he talked about a shift from the era of ‘buyer beware’ to ‘seller beware’.

Vital Stats

6 min

How customer experience became the new B2B battlegroundHere’s a sobering stat for B2B brands to chew on: 58% of B2B buyers don’t trust vendor claims – even the ones they buy from.

Vital Stats

9 min

Your buyers aren’t who you think they areDo you really know who your buyers are? (Clue: it's not just the C-suite)

Vital Stats

5 min

Where’s the trust gone?Is there a breakdown of trust between brands and B2B buyers?

Vital Stats

7 min

B2B marketing – 18 vital stats for those presenting at Ignite 2018Occasionally, powerful mystic forces combine and collide to create world-changing events...

B2B Insights

6 min

B2B Vital Stats 3: playing hard to getOver the last decade, there have been some fundamental shifts in the way business people buy.

B2B Insights

7 min

Vital Statistics for B2B Marketers Two. Inbound vs. OutboundEarnest's new film exploring the latest trends in B2B marketing.

Big Thinking

6 min