YouTube were launching a quarterly report for the media industry in the UK, focusing on different themes, trends and insights from YouTube in every edition.
They wanted us to create the reports – and come up with an impactful way to launch the series. We agreed that video would be the only way, and we made a short film about the massive cross-device reach of the YouTube platform.
‘Here, there and everywhere’ followed one user as she engaged with YouTube videos in her daily life. We’ve created and written the reports for several quarters now, which are now being translated for use globally.