Powerful branding for a new market leader
When two of the UK’s leading software testing companies merged, the new combined organisation briefed Earnest to develop a name, a positioning and a brand identity that would do justice to their market leading position.
The new brand’s positioning was all about enabling clients to innovate fearlessly. That led to the name – Ten10 – which is inspired by a racing driving term that describes a car being driven at its absolute maximum potential. The visual identity uses dynamic graphics and powerful colour to create a high-tech atmosphere and give a feeling of stature.