Alumni reunion rebrand

London Business School
Alumni reunion rebrand

London Business School
Alumni reunion rebrand

London Business School (LBS) is Europe’s number one business school, providing world-class education to over 11,000 students.

We were asked to refresh the campaign for the annual Alumni Reunion and engage former students like never before, encouraging their attendance from around the world.

Likening the Alumni to brightly coloured birds returning to the family nest, we used heartfelt writing and stirring visuals to tug on the heart-strings of each Alumnus.

We then rolled the creative and messaging out across all forms of correspondence, including DM, emails, reunion website and the event itself.

Largest

reunion event to date

+500%

increase in number of gifts to the school

+42%

increase in social reach