Global launch campaign

Kaspersky Lab
Global launch campaign  :  :  :

Kaspersky Lab
Global launch campaign
 :  :  :

The launch of Kaspersky Endpoint Security for Business was the largest in Kaspersky’s B2B history.

Our light-trail visual brought ‘See it. Control it. Protect it’ to life across websites, events, social media and co-marketing channels.

The results: After rollout across 40 countries in 18 languages, and hundreds of localised campaign assets, Kaspersky received 77,000 responses, and most importantly a $38m pipeline.

77,000

responses

$38m

pipeline