New brand. New identity.

IRIS
New brand. New identity.  :  :  :

IRIS
New brand. New identity.
 :  :  :

IRIS is the leading provider of accountancy and payroll software to the UK market. However, its brand was in need of a refresh amid a rise in cloud-based competition.

Our main challenge was to condense the nine separate brands IRIS had acquired over the years into one unified, fresh and modern design. Using a three colour palette, we created a clean and simple logo that was flexible and adaptable across all communications.

37%

increase in website traffic

400%

increase in eComms sales