Google Partners Adventure

Google
Google Partners Adventure

Google
Google Partners Adventure

The Google Partners initiative was launched to give a lift to ambitious search and media agencies looking to boost their knowledge of AdWords, create more effective campaigns and become certified partners.

We devised the Google Partners Adventure – a multi-channel competition based campaign – to raise awareness, drive sign ups and create a sense of community amongst the participating agencies.

Through a combination of DM pieces, a microsite, emails and fun activities (including a hot air balloon selfie challenge) we created a charming and cohesive journey, delivering a 185% increase in revenue, a 400% increase in sign-ups along the way.

300%

revenue increase year-on-year

600+

agencies signed up

+55%

increase in social media engagement