Google Maps for Business

Google
Google Maps for Business  :  :

Google
Google Maps for Business
 :  :

When is a map more than a map?

Google asked us to drive demand for Google Maps for Business in the retail and transport industries.

Our ‘When is a map more than a map?’ campaign targeted senior executives through personalised name and location-based ‘pop up’ DM, personalised e-DM and online ads.

Bespoke URLs sent them to a microsite where they could read and share relevant content, videos, case studies and our ‘Little Book of Google Maps for Business’.

$1.25m

generated in potential pipeline

136

leads

3,500

unique site visits